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The finalists and winners in a group picture with the dignitaries...
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It was a sight to behold as staff of Toyota of Toyota Ghana (contestants) competed each other and demonstrated high skills and proficiency standards at this year’s Toyota National Technical Skills Contest.
As was clearly evident, this 2011 contest was quite unique and an advancement on last year’s. This year, another group – the Service Advisors (SAs) category was added.
The main objective of the Skills Contest is to develop the competence and proficiency levels of the technicians and SAs and ingrain in their minds the importance and purpose of quality checks. With their skills improved, we believe that continuous improvement of quality service delivery will follow.
Speaking at the programme, the MD of Toyota Ghana, Mr. Takahiko Takabayashi, said Toyota encourages staff to strive for excellence and pride in their chosen occupations as the company strengthens its After-Sales Service support provision to its customers.
The Field Operation Manager of Toyota Motor Corporation (TMC), Mr. Tadashi Anazawa, who delivered a message from TMC, intimated that 2010 was a tough year for all staff of TOYOTA globally due to a series of technical issues encountered by the company. As a quick action from the manufacturer, TMC formed a “Special Committee for Global Quality” with TMC President as the chairperson, addressing the assignment of restoring customer trust.
He admonished all staff to face the customers with the TOYOTA basic philosophy that “Accuracy and proper Care of customers engender Trust” in their minds.
In order to achieve this, he entreated the staff to continue to put in a lot of effort to improve their professional skills without being complacent about the current status.
The Guest of Honour, Greater Accra Regional Minister, Mr. Nii Armah Ashitey, said the contest was a welcomed opportunity since it afforded the contestants the platform to share ideas and experiences, which in turn enhances and strengthens the after sales service of the company as well as improve human capacity development.
He urged staff and management to pay special attention to customer care, since the very existence of the company depends on the satisfaction of the customer.
He expressed concern about the influx of inferior parts on the market, saying unsuspecting customers go in for those parts and within a short period, need to replace them.
The Champions for this year took home a cash prize of GHC1,000 each, a Home Theatre set, a Trophy, Toyota branded souvenirs, a certificate of participation and a trip to represent Toyota Ghana at the Customer Service Champions Assembly in Japan in September. The 2nd and 3rd winners were also given Home Theatre sets, certificates of participation and Toyota branded souvenirs.
The winners for the contest were Mr. Henry Afiatse, from the Service Advisors Category and Mr. Francis Teidzor, from the Technicians Category.
It was really exciting to see how happy and confident the contestants were at the prize awarding ceremony.

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